Digital Marketing and More | Alex Ikonn
  • Improve Your Business
  • January2nd

    After filming the first day of my 30 Day Challenge video, I have realized that the video is way too long. In our instant-gratitude society we have to learn to produce compelling content and deliver it in an effective manner, meaning in less than 3 or 4 minutes with visual aids. Hence, throughout the next thirty days I will be learning how to summarize my insights and experiences into concise points and trying to deliver my message in a compelling matter. Quiet a challenge with personal video blog, don’t ya think?

    I stumbled upon a great video by the legendary Ira Glass on the importance of storytelling and the utter significance of abandoning crap. He says you have to set aside time for looking for stories, probably just as much time as the rest of the process. He spends a lot of time being exposed to new ideas, stories, imagery and then only picks out the best.

    What do you think?


  • September17th

    business-lessons-from-a-squirrel-2Almost every day for the last month, my fiancée and I take a stroll in a small park beside my house. There are many wild animals running around searching for food, such as squirrels, chipmunks, giraffes and racoons (I was kidding about the giraffes). But the only animal out of this diverse group of species that got our attention and eventually food is a squirrel named Chippy.

    Chippy is not an ordinary squirrel and there are many business lessons that all of us can learn from this tiny furry animal.  Follow these business lessons and you will be successful in business as Chippy is in terms of food that she eats and stores.

    Five Business Lessons from a Squirrel Named Chippy

    1. ApproachUnlike other squirrels that avoid humans all together, Chippy wasn’t afraid to approach, and ask for food and our attention.

    Business Lesson Never be afraid to approach potential clients and ask for business or possible leads. Let go of the fear and start approaching. As Michael Jordan recently said, “Fear is often just an illusion“.

    2. Be Approachable- Chippy never runs away from us whenever we find her running around the park. Instead, she comes to us whenever we call her to come closer.

    Business LessonWhenever clients come to you, be sure to be friendly and approachable. Don`t sabotage a potential client by being rude or not following through whenever you are contacted for business. Do your all to meet the client’s needs.

    3. Trust Many squirrels do not trust humans for the reason being that many of their ancestors have been eaten, run over, or plainly unfairly treated by us. Chippy, however, has trust towards humans and in the end wins, as she is rewarded with plenty of peanuts for being so brave and trusting.

    Business LessonHave trust in others. Many business deals go wrong, money gets lost, and people even killed. You have to stop concentrating on all the bad things that can happen and see the positives that may turn out because of a potential business deal. (May not apply if you run an illegal business) Read More | Comments

  • August31st

    save-the-newspaper-industryEveryone is talking about it – the newspaper as we know it, is dying. Media moguls in the developed world are scrabbling, thinking of ways to save their one-way communication empires.

    What will save them? Making people pay for online content? Being more niche driven? Embracing social media?

    All the above might work, but what is going to drive profits as the margins are simply no longer worth the effort?

    Read More | Comments

  • July29th

    free-wi-fi-starbucks

    There are times when you just can’t ignore when a business is doing something completely wrong. A recent visit to a local Starbucks got me thinking – “They just don’t get it!”  And this one aspect of their marketing and business model is completely broken. Corporations in pursuit of maximizing profits often overlook how their clients actually use their product or service. Attempting to maximize profits doesn’t always lead to maximizing profits and instead can lead to losses.

    Read More | Comments