Digital Marketing and More | Alex Ikonn

March17th

I came across a great video about the publishing industries future from GUESS WHO? Penguin Publishing – one of the biggest publishers in the world. Now I can go on a rant and tell you what I think of the video but I think it might be better if you form opinions without my prior judgements.

Let me know what you think!


  • Haha yeahh great video for sure, love the reverse version in the second part of the video way more.. during the first half, I was sort of tilting my head with amazement during a few of a the parts. I have to admit though, the publishing industry is going to undergo through some dramatic change soon. From what I've experience, they are so arrogant that their media is timeless, just like the 3 TV stations were in the 60's, and look where we are now. Guess we'll find out soon enough.
  • That was an awesome video! I have to agree... I don't think that published books will ever "die".. because there is something magical about picking up a book in your hands, opening it up, and inhaling the smell of the pages. Personally, when I begin reading a new book, there is a sense of anticipation and excitement that doesn't compare to anything else. Thank you for sharing, Alex! =)
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