Digital Marketing and More | Alex Ikonn

January2nd

After filming the first day of my 30 Day Challenge video, I have realized that the video is way too long. In our instant-gratitude society we have to learn to produce compelling content and deliver it in an effective manner, meaning in less than 3 or 4 minutes with visual aids. Hence, throughout the next thirty days I will be learning how to summarize my insights and experiences into concise points and trying to deliver my message in a compelling matter. Quiet a challenge with personal video blog, don’t ya think?

I stumbled upon a great video by the legendary Ira Glass on the importance of storytelling and the utter significance of abandoning crap. He says you have to set aside time for looking for stories, probably just as much time as the rest of the process. He spends a lot of time being exposed to new ideas, stories, imagery and then only picks out the best.

What do you think?


  • I watched all his interviews, thanks! Very good.
  • He brings up quite a few interesting points... It makes complete sense. There is no point in wasting all of your time at producing & editing something, if the foundation i.e. the story isn't there... Great post! =)
  • JB
    I 100 percent agree with Ira Glass. A wise man once told me "You through enough shit against the wall and something is bound to stick." Great post!
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