Video Credit: StillMotion
When I was in school I used to love learning. This was especially true when my teacher taught with examples or case studies that showed how the theory worked in life. Only then, would the light bulb go on in my head.
And this is exactly why I wanted to dedicate a post to a quick case study to follow up the previous post on “How to Listen On Twitter”, where you learned the basic concepts of using Twitter as your business’s listening tool.
Social Media Case Study: The Travel Agent
My fiancée and I have recently been on a search for a travel agent that specializes in destination weddings. After countless Google and Yellow Pages searches, we found two travel agents that claimed to be destination wedding experts. Long story short, neither walked the talk and actually cared for our business even though it could have been a potential deal worth more than $50 000. How much commission would that be? Regardless of the size of the deal, a business should tend to tend to its customers well. Taking care of your customers will lead to positive word of mouth, overall good reputation and increased revenues.
Being a little bit frustrated I sent out a quick tweet to the Twittersphere:
Within minutes I got a response from Classy Concierge, someone that wasn’t following me but was clearly listening to conversations related to their business:
They referred me to Platinum Events, a full-scale destination wedding planning and travel company, located in Toronto, who contacted me immediately after hearing they were being referred some business.
A little freaky, I know, but this is exactly how social media tools are making our daily lives easier. A dilemma might arise as you are invading someone’s privacy and this is why you have to be careful at times. But on the other hand, as in the example shown above, I asked for help, I received it, and I’m not going to be complaining as someone just solved my problem.
With time, a greater number of businesses will be listening and the competition will get a lot tougher in the social media space, so why isn’t your business already listening to potential opportunities on Twitter or other social media sites such as Facebook? (How to Listen on Facebook- coming soon)
I hope I sparked a small fire in you to start listening and engaging in conversations that matter to your business as they might just open a few doors. I recommend reading the last post “How to Listen on Twitter” once again if you haven’t already.
If you are ready to start now, set some social media goals that will take your business to the next level.
Goal: Set up a Twitter search that relates to your business “video production” for example and engage with people mentioning that tweet by trying to add value to the conversation.
Can you see your business engaging potential customers through Twitter?
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Thanks for visiting and keep in touch ~ Alex.
