Have you ever wondered what makes music, fashion, or even the names of our kids popular? Someone has to stick their head out and introduce crazy ideas like the Crocs. Who really thought that funny looking rubber shoes would sell so well that the company would even go public? They succeeded because of the herd mentality.

Back in the Soviet Union, one of the favourite past times of American tourists was starting line-ups. How it works: two people stand beside a random door and wait for enough people join the line that they can escape unnoticed. People would keep standing in the line for hours not knowing what was going to come from the mystery door. Pretty sad but true. This is a really basic example of a herd. Mark Earls, author of Herd: How to Change Mass Behaviour by Harnessing Our True Nature, in the video below defines a herd as a way of describing how large creatures (humans) interact with each other.

People follow other people’s decisions because it is much easier to do what others are doing other than thinking for themselves. I challenge myself and YOU to be the wolf to lead a bunch of sheep in this society. Be the thermostat and not the thermometer! (More on this soon)

Do you believe  we live in a herd society?

Thank you for reading! If you have not already, why not subscribe to my RSS feed, or you can get the latest updates from me in your Email inbox for free.

Thanks for visiting and keep in touch ~ Alex.